CALLING CARD DESIGN JOURNEY | DESIGN JOURNEY | CANVA CALLING CARD
In this video, IDr. Christine Manalo-Villamora, PIID invites you to her event with the topics brand personality and the importance of web development, visuals, and marketing and how it can help a freelance career or a firm. She shares her “calling card journey” from way back 2014. She started her calling cards not yet knowing the brand or personality of her firm and just chose an available calling card template. It turns out that it did not match the company’s goals, direction, and personality. After a year, she tried again with another design. Feeling the need to develop it even further, she experimented on new calling card layouts the year after, using her logo (that is still being used until now) through the use of Canva.com. She received feedback on how she can improve her calling cards to make it even more attractive to clients so the next year, she rebranded to all white from the previous all-black designs. This started the firm’s transition to a lighter style for their branding. Bringing the development of the calling card even further, IDr. Villamora created a new design on Canva.com that was sort of a combination of all of the previous calling cards rolled into one. A firm’s branding is very important because it sets the personality of the firm; it shows people a little bit about who the firm is and their direction. Proper branding ties everything together and presents a more unified style and personality. Brand personality is something that develops over time and it is okay if you don’t get it on your first try. It’s something that you will continuously work on and develop until you’ve found your personality and your true brand.